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Article Two: Mid-size Dairies Win Consumers with Less-processed Milk

In Short: General article about Snowville Creamery and its founder Warren Taylor.

My Thoughts:

With a purely-functional title like "Mid-size Dairies Win Consumers with Less-processed Milk," the average person might not read further. But see the lead:

     "Oh, my God. The cream! You gotta taste the cream!" said Warren Taylor. "It's pale yellow. And it's got this amazing smell. You have to get some."

     To say that Taylor, the founder of Snowville Creamery, is excited about dairy products is an understatement: "If you cut me, I bleed white," he likes to say.


Black, the author of this article, front-loads her good quotes, which I can't call a bad idea since they do get a reader to continue. In comparison to the last article, where much is discussed but nothing detailed, Black picks her subject and sticks to it. She takes Warren Taylor and his Snowville Creamery as her focus. Occasionally she veers off into other creameries and other tangents, but, overwhelmingly, she keeps her information relevant, topical, and interesting.

And interesting it is. Even for people who do not closely follow the milk industry (99.99% of readers), Black makes this particular milk industry accessible. By the time we've finished the article we know not only about Taylor, but about how his facilities are (clean, compact, efficient, and with a small carbon footprint), what the milk they sell is like (flavorful, grassy, twice the price of regular milk), and what the history of Snowville Creamery is and its humble beginnings. Black, by keeping ehr subject small and her ideas focused, gives us a concise and clear picture of Snowville Creamery, and, I daresay, convices some readers to try and find Snowville milk in their local store.

Overall: A well-written, concise article. Recommended.

Link: here.